“Marketers need to build digital relationships and reputation before closing a sale.”

“The brands that can connect with the client in a real way will win”

“Sell-sell-sell sales methods simply do not work on social media.”

“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.”

“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.”

“Content is fire; social media is gasoline.”

“When it comes to curating content online, make sure you are strategic in your storytelling so that your messages add to the space and not just crowd the feed.”

“Data is the new currency, and it’s the medium of exchange between consumers and marketers.”